Film production
Adfyo develops the concept and script, edits the film and prepares versions for the channels where it will appear.
Campaign management
Adfyo sets up campaigns, defines audiences and tests different creative. Campaign management can include Instagram advertising.
Campaign reporting
Reporting covers measures such as watch time, click-through and response. Adfyo uses those results to decide what to change or test in the next campaign.
What to include in a production brief
Describe what the film needs to communicate, who should see it and where it will run. Share existing brand assets, product footage or examples of the product in use. If the same material is going to a website and to a vertical placement, identify both outputs early so that the script and edit leave room for the required framing and timing.
What to include in an advertising brief
Share the campaign objective, the audience, the destination after a click and any creative already in use. For an existing campaign, examples of the current ads and their watch-time, click-through or response data can help identify what to test. Visit Adfyo for the current offering and enquiry details.